.png)
THE 5AM CLUB
Own your morning routine,
elevate your life.
The 5AM Club App is a habit-building wellness platform inspired by Robin Sharma’s bestselling book. Designed to guide users through a structured 66-day morning routine, the app encourages physical activity, mindfulness, and learning — all before 6:00 AM.
This project transforms a powerful concept into a playful and supportive digital experience, helping users build life-changing habits with guidance, motivation, and clarity.
About the Book
The 5 AM Club by Robin Sharma is a practical self-help book that introduces a life-changing method based on early rising and owning the first hour of the day.
At the heart of the method is the Victory Hour — a 60-minute morning routine divided into three 20-minute blocks:
• Move – physical activity to boost energy and release positive hormones
• Reflect – journaling or meditation to cultivate calm and clarity
• Grow – learning and personal development to drive ongoing growth
The Problem
Neglected Body & Mind Care: Lack of investment in self-care and physical regular activity, leading to feelings fear, anxiety, lack of control and various health problems.
Lack Of Personal Time: A constant flood of responsibilities leaves little to no time for self-reflection, rest, or personal growth, leading to burnout and emotional fatigue.
Unfulfilled Potential: Feeling of not reaching full potential,causing frustration, feeling stuck,and a sense of missing growthand important opportunities.
Research
Competitors Research
Apps: Headspace, Calm
Diverse Content: Guided meditations tailored to topics like sleep, stress, and focus.
Relaxing Design: Soothing, aesthetically pleasing interfaces that promote calmness.
Personalization: Customizable sessions with timers and a wide selection of content.
What's Missing:
Overwhelming amount of content.
Limited social collaboration: No collaboration features or social support.
Apps: Fabulous, Tiimo
Motivation Boost: Gamification elements encourage progress and maintain motivation.
User-Friendly Design: Clean and intuitive interfaces simplify habit tracking.
Health Focus: Structured programs emphasize improving health and lifestyle.
What's Missing:
Narrow focus on habit tracking.
Limiting broader personal development features.
Apps: Duolingo, Mimo
Provides practical improvement exercises
Leverages gamification to boost motivation.
Interactive and personalized learning.
What's Missing:
Less suitable for in-depth content seekers.
Monotonous structure.
Visual overload and complex navigation.
Apps: Trello, Notion
Flexibility in managing tasks, subtasks, and project organization.
Integrations with communication platforms.
What's Missing:
Steep learning curve.
Users Survey
I conducted a survey with 30 potential users, and here are the main findings:
Users want to improve and change their life regarding a few aspects of their life such as family, health and hobbies.
But it is challenging to sleep and wake up early because of old habits. The apps they use don’t help them to break these habits.
.png)
.png)
The User
The app is designed for people who feel the need to make a change in their lifestyle — seeking more balance, energy, and control over their day. It supports those who want to wake up with purpose, improve their routines, and prioritize personal well-being in a demanding daily schedule.
For the context of the project this is the potential persona:
Dana, 35
Dana Lives in central Tel Aviv with husband and kids. She works as a marketing manager in a tech company—a job she loves, but one that comes with significant stress and demands.
Between work, Dana takes care of her kids, and managing the household.
She hardly has any time for herself, and she feels tired throughout the day, struggles to sleep at night; she often experiences stress and even moments of anxiety.
Dana wants to regain control over her time and energy. She dreams of a healthy, balanced routine that allows her to wake up refreshed, freeing time for exercise, hobbies she enjoys, self development, and reduce the stress levels in her life.
The Solution
The 5 AM Club app is built on a 66-day habit-building method, guiding users through a structured morning routine for success, calm, and wellness. It offers personalized content like physical activities, mindfulness exercises, and personal growth resources within an engaging, user-friendly interface.
Starting at 5:00 AM, it provides distraction-free time for users to focus, set goals, and develop habits with an enjoyable and effective approach. With no comparable product on the market, it delivers a comprehensive solution for meaningful life changes.
Guiding Principles
Full Guidance
Provides users with full guidance and support throughout the 66-day journey.
.png)
Clear Explanations
Offering clear explanations for every phase and step.
Game-Like
Creates a game-like, motivating environment with visual progress, milestone tracking, and daily encouragement to build consistency.
.png)
Personalized Rewards
Collects points as they complete their routines and can redeem them for personalized rewards.
General Structure & Navigation
Initial Sketches
Analyzing my users there goals, the architecture, and the user’s interaction with the system, I worked on making informed decisions on how to design “The 5 AM Club” screens by sketching wireframes.
High Fidelity Wireframes
High Fidelity Wireframes
Home Page Explorations
Different progress tracking designs were tested to ensure clarity while maintaining a game-like experience.
Comparing these different versions helped establish a balance between information clarity and an engaging, interactive experience.
Selected Version
Visual Design
The goal is to create an experiential design that will keep the user motivated over time, clean and simple. The challenge was to find the right balance between the amount/intensity of the experiential elements, while still keeping the clean and simple, and make sure the design is not too overwhelming.
Onboarding flow
Introduces the user the 5 AM Club, its method and benefits. It creates motivation and prepares him for his journey. And transfers it to the introduction questionnaire screen. The questionnaire helps the app understand the user habits and challenges, allowing it to tailor recommendations that fit his lifestyle. By answering a few simple questions.
Flow daily morning routine “Victory Hour”
Introduces the user the 5 AM Club, its method and benefits. It creates motivation and prepares him for his journey. And transfers it to the introduction questionnaire screen.The questionnaire helps the app understand the user habits and challenges, allowing it to tailor recommendations that fit his lifestyle. By answering a few simple questions.
The First Step- Move
The user begins the morning routine with exercise. This phase supports physical health and kickstarts the day by releasing positive hormones. The user is selects an activity from the database with options to Filter, search, and resume the last chosen plan.
The Second Step- Reflect
At this stage, the user clears mental barriers and enhances focus through journaling and meditation. The system suggests writing topics for the journal, while a database of meditation exercises is available for selection.
The Third Step- Grow
The final step of the morning routine, dedicated to personal and professional growth. The user selects an lesson from the database with options to filter, search, and resume the last chosen plan.
The Celebration Screen
At the end of the morning routine, a supportive message accompanies the celebration. The user can then proceed to the points page to redeem rewards or exit.
Color Palette
The color palette had to be vibrant and warm, but on the other hand clean and simple.
The pink- encourages optimism, warm and encouragely.
The orange- encourages ambition, vitality, joie de vivre, creativity and inspires an atmosphere of optimism.
The purple- represents spirituality and strength.
Iconography
The icon’s design features soft organic shapes and abstract elements, fostering a sense of flow and movement.
These visual choices create a seamless, appealing and intuitive user experience.
